Brand Strength
A further indication of how THG differentiates itself from its competitors is our portfolio of three unique brands: HomeLiving™, StoreIt™ and UltraCell™. These brands give buyers enhanced selection and the opportunity to offer consumers affordable options with particular emphasis on solid design, dependable quality and consistent packaging.
Our HomeLiving™ brand encompasses housewares, home decor, basketware and furniture items for consumers looking for a trustworthy name in this market segment. THG Global has developed the HomeLiving™ line with a name that makes sense generically and allows us to give retailers not just a product but a “program” that they can merchandise.
Our StoreIt™ line focuses on the growing need for excellent storage solutions for the home and office, giving retailers a broad selection of goods from which to choose. THG has paid particular attention to developing consistent and recognizable packaging to bolster the brand profile and build trust among consumers.
UltraCell™ demonstrates THG Global’s ability to identify a segment where the opportunity exists to position a brand alternative to current market leaders. As the battery industry is currently dominated by two majors, UltraCell™ lets retailers offer consumers a product with excellent performance standards and well designed packaging at an attractive, mid-range price-point.